BonBonWhims Founder Clare Ngai on the Rise of the Bag-Appeal Pattern

Typically, it is the little issues that spark the most important developments. For Clare Ngai, the founding father of BonBonWhims, what began as a artistic escape in the course of the pandemic has blossomed into a jewellery and accent model that is as nostalgic as it’s playful. Her colourful, candy-like designs really feel just like the grown-up model of every part we cherished as youngsters—with a contemporary, wearable twist. One of many newest additions to her model has made a giant mark on the style world.

Have you ever seen an It bag accessorized with a unusual bag appeal these days? In that case, you are not alone. They have been popping up all throughout my social media feeds, and I used to be immediately hooked. BonBonWhims has been one of many many manufacturers on the helm of this development with its cheeky creations taking off. Right now, I wished to take a while to study extra about how the model started, so I had a enjoyable chat with Ngai. With a background that includes tapping into kawaii vibes from her Hong Kong roots and giving her fellow New Yorkers a contemporary approach to elevate their on a regular basis baggage, Ngai has turned small equipment into a giant cultural second, and I needed to know extra.