By zestybuzz 
New yr, new feed?
At this time on the weblog we have now a publish from Julia Broome that may actually mild a hearth in you. You’re going to complete this publish, run to seize her content material planner and a brand new pocket book then it’s off to the races.
Julia is sharing her high tricks to optimize your content material technique with examples and tangible ideas that you could simply apply to your personal content-creating life. Full with pattern calendars and ‘pillars’ to reference, this publish is full of worth.
If in case you have but to satisfy Julia she is a powerhouse in relation to content material technique. After working behind the scenes for top-tier influencers and celebrities, bringing their social media to the following degree, Julia has now launched her personal programs and instruments to carry her tips of the commerce straight to you.
With that, let’s welcome Julia Broome to the weblog.
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Hello everybody, I’m Julia!
Earlier than leaping into how precisely to optimize your content material technique, I’ll share the behind the scenes of how I constructed my enterprise as a star social media supervisor turned content material creator: I’m 28 years previous, grew up in Los Angeles, graduated high of my class at UCLA, and am somebody who might spend hours researching, horseback-riding, organizing, or pinterest-ing.
I’ve been a social media supervisor for somewhat over 7 years which, because the cliché goes, is under no circumstances what I went to school to do. Nonetheless, how I bought right here is simply too serendipitous to not share. To take you again for a second: A few month or so earlier than graduating, I used to be looking for an internship alternative that may assist me stand out for graduate faculty. On the time, it was actually the wild wild west in social media: Influencers and bloggers had been popping up left and proper and despite the fact that I used to be intrigued by the social media subject, it was nowhere close to my job-search radar.
As destiny would have it, I used to be tuning into an episode of The Skinny Confidential hosted by, none aside from, Lauryn Bosstick, and she or he was interviewing a wellness influencer who additionally had a PhD in pharmacy. I keep in mind being so obsessive about their dialog to the purpose the place instantly after listening to the episode, my 21-year-old, job-hungry self chilly emailed this wellness influencer and a few month later, she ended up hiring me. 7 years in the past, The Skinny Confidential podcast unknowingly launched me to my first consumer, which modified the complete trajectory of my profession… I believe it’s protected to say that Lauryn is a big purpose why I’m within the place I’m immediately – The truth that I’m now writing a weblog publish for the TSC neighborhood is simply the cherry on high in probably the most full circle state of affairs!!
From there, my profession in social media administration fairly actually took off. I started to construct my clientele of celebrities, influencers, manufacturers, and companies and I used to be desperate to make a reputation for myself as a SMM so I jumped headfirst into each expertise I presumably might: from working freelance to working at an company, dealing with large product launches, orchestrating model offers, producing efficient web optimization methods and MUCH extra. You identify it, I’ve finished it.
For the whole lot of my profession, I’ve been extraordinarily behind the scenes and took pleasure in rising my shoppers’ accounts with out anybody realizing who I used to be or what I did. Nonetheless, final yr, I made a decision to place myself on the market on TikTok to share all of my ideas, tips, classes, and recommendation I’ve amassed over time. I discussed this earlier, however I’m a analysis girlie by and thru, so my intention with beginning my very own account was to share REAL social media recommendation that truly works: no B.S, no false guarantees.
On that very same word: I additionally began a social media course for each social media managers and aspiring content material creators to attain success and created a social media planner to assist creators and creatives keep on monitor. This yr, I began posting on Instagram, in addition to TikTok, and have created a neighborhood of just about 240k mixed followers on each platforms. Whereas serving to my shoppers is superb– I’ve by no means felt extra fulfilled serving to my neighborhood lastly get to the following degree with their social media accounts.
Talking of communities, I do know that Lauryn’s viewers of TSC readers are a few of the most formidable, entrepreneurial, sensible, and pushed individuals on the market and I’ve at all times appreciated Lauryn’s hustle and anti-cookie-cutter method, so on that word… Let’s discuss optimizing your content material technique and squeezing the *most* juice as potential out of your content material.
Learn how to Optimize Your Content material Technique
Proper off the bat I’m going to say one thing that may make you hate me (please don’t!!) however social media development is not simple and for those who don’t know how you can work smarter, not tougher, you’ll seemingly burnout. The secret is realizing how you can actually optimize your content material technique so that you just’re not working round like a headless rooster always pondering: Sh*t I haven’t posted something immediately!!! What am I going to do/what am I going to publish??!! Should you really feel known as out proper now, right here’s how we’re going to optimize your content material technique:
STEP 1: PICK YOUR CONTENT PILLARS
You may’ve heard different individuals let you know that it is advisable to “area of interest” down or in different phrases: decide one subject to deal with and follow that. Nonetheless, that has by no means, and can by no means, be the recommendation I’d give to you. For my part, that’s a short-term technique that may simply trigger you to really feel such as you’re caught speaking about the identical factor over and time and again!
As an alternative, I’ve at all times believed in having one content material anchor and 4-5 extra content material pillars so that you’ve got a variety of matters that you could discuss. So let’s say your important focus is magnificence however you additionally produce other matters you need to share on social media. Your content material anchor could be magnificence and your content material pillars may very well be one thing like: wellness, house decor, and way of life. So step #1 is to take a seat down and take the time to outline your content material pillars so that you just’re actually clear on what you’ll be recurrently posting.
STEP 2: CREATE A CONTENT PLAN
This step sounds so apparent and primary however 9 occasions out of 10, individuals miss the mark on having a robust content material plan. I extremely advocate creating an editorial calendar that may act as your roadmap as a way to make sure that you’re posting a stability of your content material pillars (which ought to already be established from step 1). To make this step additional easy for you, I’ve included a pattern editorial calendar under so that you can get an thought of what this could appear to be.
Fast word #1: The principle factor I need you to note is that your content material anchor (which we established as magnificence) is usually mirrored twice whereas all the opposite content material pillars are normally unfold out evenly, solely as soon as. That’s as a result of your content material anchor is normally going to be one thing you focus extra on. #2: Social media shouldn’t be a one-size-fits-all so this editorial calendar is completely going to look totally different for everybody and that’s completely okay.
STEP 3: NAIL DOWN YOUR CONTENT FORMULA
What do Meredith Duxbury, Alix Earle, and Haley Bayley all have in widespread? Aside from all of them being massively profitable social media girl-bosses? All of them squeeze probably the most out of their content material and so they simply so occur to make use of an especially comparable content material formulation. By now, we all know that I like to do my analysis – Which is how I found that each one three of them have created a formulation to make sure that they will squeeze 4-5 movies out of ONE video idea. I do know the TSC neighborhood loves a “work smarter, not tougher” state of affairs so that is proper up your alley– and to take out any guess work, I’m going to present you an actual breakdown of how you are able to do the identical to optimize your content material technique:
Let’s proceed with the concept that your content material anchor is magnificence. The most typical magnificence idea in the intervening time is “Get Prepared With Me” movies – So let’s run with that. Right here’s how you can get 5 movies out of ONE Get Prepared With Me:
Video #1: SKINCARE GRWM
This may be a fast 30 second video displaying the way you prep your pores and skin for make-up (bonus factors for utilizing The Skinny Confidnetial ice curler).
Video #2: MAKEUP GRWM
This may be an extended 1 minute video that may present your entire make-up course of or that may present you doing all of your make-up whereas sharing a story-time.
Video #3: FINISHING TOUCHES
This may be a shorter 7-15 second video of you placing the ending touches on (lip-liner, lip gloss, a blush approach, and so forth).
Video #4: REPLY TO A COMMENT
Ideally, somebody would ask you to see your closing look, to indicate your outfit, to indicate how you probably did the blush approach, and so forth. and so that you can reply in video-form to a remark.
Video #5: GET UN-READY WITH ME
This may be an extended 1 minute video that may present you taking all the pieces off, doing all of your PM skincare routine, and so forth.
And voila, now you might have 5 items of content material for the worth of 1. THAT is the way you optimize your content material to the fullest and this type of formulation can and ought to be utilized to ANY class of content material (health, spirituality, well being, vogue – something + all the pieces). This, alone, is a goldmine in relation to content material optimization however there are two extra steps that may actually take you to the following degree.
STEP 4: STRATEGIZE ON WHAT TO POST ON EACH PLATFORM
By now, your content material technique is warming up however we would like it to be on hearth – So let’s run by a brief breakdown of how you can know what to publish to Instagram vs. TikTok. Spoiler alert: You should utilize step #3 to set you up for achievement so it’s principally a two-for-one (which we love). Utilizing the breakdown we created above, right here’s how one can divvy up your content material relying on the platform so that you just’re optimizing each of your channels to the fullest:
Video #1: SKINCARE GRWM – Fast 30 second video for INSTAGRAM. Ideally, you’d use the feedback of this publish to inform your viewers you might have an extended make-up GRWM posted on TikTok as a way to bridge your viewers over there.
Video #2: MAKEUP GRWM – Longer 1 minute lengthy video for TIKTOK. In your caption, you could possibly let your viewers know if they’ve any skincare questions, you posted a skincare GRWM to Instagram.
Video #3: FINISHING TOUCHES – Shorter 7-15 second video posted to INSTAGRAM. Once more, you have to be utilizing the remark part to let individuals know that you’ve got the complete GRWM posted to TikTok.
Video #4: REPLY TO A COMMENT – Shorter 7-30 second video posted to INSTAGRAM. It’s vital on your viewers to see that not solely do you learn feedback however you additionally REPLY to feedback in video-form.
Video #5: GET UN-READY WITH ME – Longer 1 minute lengthy video posted to TIKTOK. In your caption you possibly can let your viewers know that in the event that they need to see the complete look, they will go to your Instagram.
Now, it’s protected to say your content material technique is on hearth. The very final step is easy however undoubtedly a very powerful so don’t sleep on this final step.
STEP 5: SCHEDULE YOUR CONTENT OUT… + STICK TO IT
To begin with, for those who made it thus far and also you’re studying this: Simply know I’m happy with you and that you just’re going to be so glad you caught round. This closing step is essential to optimize your content material technique as a result of it’s in all probability a very powerful side of social media: posting CONSISTENTLY! The entire above steps imply nothing until you’re capable of follow a content material schedule that works for you so I went forward and created 3 totally different posting schedules that you could select from. I extremely advocate choosing the one which feels probably the most do-able to you after which working your approach up.
Now that you’ve got all 5 steps on lock, you’ve not solely optimized your content material technique however you’ve additionally saved your self SO a lot time. That is the sort of content material technique that makes you’re feeling such as you lastly have all of your geese in a row and are now not stressing about what to publish, when to publish, and which platform to publish it on. You’ll be able to thank your self for following these 5 steps, and you may thank me later when it really works.
Need extra social media recommendation identical to this?
I’ve beloved each second of delving into content material technique optimization with you and that is one thing I can discuss for DAYS so if you would like extra recommendation identical to this: You’ll find me on Instagram and TikTok at @juliabroome – my DMs are at all times open when you’ve got any questions.
I hope you guys beloved this breakdown as a lot as I’ve beloved creating it for you. And for those who’re a content material creator desperate to go even deeper into this topic, my Content material Course could be excellent for you. Or for those who’re studying this as a social media supervisor who needs to achieve extra shoppers or discover ways to improve your SMM enterprise, I’d like to have you ever in my course neighborhood.
Both approach, I’d love nothing greater than to attach and be part of your social media journey! And to not be a tease however: Lauryn helped me discover my dream job – and I might be launching one thing earlier than the top of the yr that would make it easier to discover your dream job… Particulars to come back on Instagram however I’ll go away you with that. Blissful content material planning!
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There you might have it. Every little thing it is advisable to take your social media presence to the following degree. Hold us posted within the feedback under.
Within the meantime, you should definitely take a look at Julia’s content material for much more worth. As you possibly can see, she delivers.
x, The Skinny Confidential crew.
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