By zestybuzz 
Named for a daring yellow poppy-like flower that prospers in heat, the R29 reader-favorite retailer‘s new label evokes peaceable beachside brunches, lazy days within the solar, and tropical drinks by the pool. It was developed out of buyer demand, primarily based on a notable uptick in vacation-related searches and gross sales (over 97% year-over-year, per Anthropologie). In response to chief inventive director of design Richa Srivastava, Celandine “was designed with journey in thoughts, as we all know [shoppers] are craving a curated assortment that spans the whole trip expertise — from seashore days to night getaways,” she stated, in a press launch.